03 Dec Hat trick for the Federation
04 December 2018
The Police Federation of England and Wales’ (PFEW) successful campaigning on behalf of members has resulted in a trio of awards.
At the 2018 CorpComms Awards on Thursday, PFEW won Best Integrated Campaign for ‘Protect the Protectors’, beating competition from the Guardian Media Group, Virgin Media and the Church of England. Our campaign exposed the unacceptably high number of assaults against the emergency services and successfully lobbied MPs to bring about a change in the law – to enable magistrates to double the maximum sentence.
A day later, PFEW also won gold for Best Use of Content and Outstanding In-House Public Relations Team at the PRide Awards, run by the Chartered Institute of Public Relations (CIPR).
National Chair, John Apter, said: “This is a fantastic trio of wins for the Federation, and a real testament to the passion and dedication we have on behalf of our members. The success we have achieved as part of the ongoing Protect the Protectors campaign is something I’m particularly proud of. This campaign has made a difference and will continue to do so.”
PFEW received the CIPR’s Best Use of Content Award, beating runner up the Great Western Railway, for ‘The Reality of Policing’ – this video told in a fly-on-the-wall style, powerfully and emotively illustrated the daily challenges police officers face.
It highlighted a number of issues important to policing – from the impact cuts has had on the service, to the volume of assaults on officers, and the toll pressures are taking on officer wellbeing and mental health.
Launched at PFEW’s national conference in May, its primary purpose was to present this reality to Home Secretary Sajid Javid.
The video was subsequently shared over a million times on social media, thanks in part to the @UKCopHumour promoting the video to its 57,300 strong Twitter followers.
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